The importance of a logo for branding and brand communication is unanimous. People are exposed to way too many concepts and ideas on a daily basis to remember them all. However, only the most attractive of elements stay in our minds and a good logo can be one of these attractive elements. No matter how large or small the display area is, a logo is such an interesting element that it can be displayed on everything. Brochure, ad, leaflet, pamphlet, business card, post card, banner… there are so many different mediums to show the logo off to the world.